HelloFresh officially pulls ahead of the competition as the meal kit market leader with this new emotional and authentic campaign
The Meal-kit delivery category has exploded the past few years becoming a $5 billion industry with a little perceived differentiation between brands is led to lack of loyalty and difficult consumer retention. Tired of being known as the Blue Apron alternative, Hello Fresh came to us with one big goal to become number one in the meal kit category. We created an emotional and authentic campaign highlighting real costumers and real benefits and exposing the joy of cooking. We also created a date driven approach to the marketing to motivate costumers to order Hello Fresh.
