Sprouts Farmers Market Grows a New Brand Identity and a Creative Campaign “Where Goodness Grows”.
And just like Sprouts is not a typical grocery store…our campaign had to stand out just the same.
Highlighting the goodness of nature, we didn’t need a celebrity or someone from central casting, instead, we made the delicious fruits, veggies, and products that they sell THE STAR and brought them to life in an animated world.
Our illustration and animation process was groundbreaking, not just for the grocery category…but also for brand storytelling. This creative territory for Sprouts – finally gave the brand a familiar connection point to consumers – allowing infinite creative possibilities across SEASONS, PROMOTIONS, product categories, and media channel opportunities.
